Let us take an example to understand the economics of food.

At Shop-A, Organic Cauliflower is Rs 95 apiece. At Shop-B, Organic Cauliflower is Rs 60 Rs apiece. A Customer obviously buys the cauliflower that is priced at Rs 60. Every person opts for the cheaper option without thinking twice because economics drives our transactions.

But is our food a mere transaction? Economics makes the farmer growing cauliflower (your food) make a list of bad decisions. He/she is under a lot of pressure to grow food at a cheaper price because the customer is the driving force behind cheaper prices and Food corporations ensure they meet the needs of the customer.

The farmer pays his employees less and less and does not take care of the soil properly due to a lack of funds and uses a number of chemicals to save the crop. The farmer loses money every year and is unable to build richer & healthier soil which is the very foundation of the farming business.

The customer is defeated because he/she is not getting a nutrient-rich truly healthy cauliflower grown with love by happy farm staff with reasonable wages. The customer is unable to get the much-needed nourishment for his/her body.

We believe that the Bhoomi Farms Veggie Box will change this worldview completely and help everyone get access to healthy food without the constant nagging of the price per Kg. The veggie box will remove the constant concern whether the product is organic or not as we grow them ourselves